![]() Two Very Different Consoles Sunset Riders (Konami 1991). This is an area that extended past the marketing however and into the two machines themselves. These are personality aspects that people not only associate with the characters to this day but also cemented how the two consoles would be seen, the SNES produced high-quality titles with creative art styles and gameplay, while the Genesis was more violent and brought in great action for the “hardcore” audience (well, as hardcore as a cuddly blue hedgehog can be I suppose). If Mario was family-friendly, Sonic was fast, slick, and had a rebellious personality. Sonic was not only made to compete with Mario but embody the 90s youth culture of the time with a little thing called attitude. This also extended to the two companies’ mascots as well. Mario and Sonic Sonic The Hedgehog (SEGA 1991) It’s basically the equivalent of two children calling each other names but there’s something so hilariously in-your-face about these ads, acting as almost a time capsule of gaming culture in the 90s. Nintendo of America Former Vice President of Marketing and Corporate Affairs Perrin Kaplan even said that at one point Nintendo planned to dump a load of Bananas onto the parking lot of SEGA’s American office but ultimately didn’t because it’d be a waste of food. And after a while, Nintendo decided to hit back with the trailer for Donkey Kong Country, a game more aimed at the same 90s cool crowd that SEGA appealed to.
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